{"id":3314,"date":"2020-04-17T20:34:34","date_gmt":"2020-04-17T17:34:34","guid":{"rendered":"https:\/\/omagraafikko.fi\/?p=3314"},"modified":"2020-04-17T21:25:35","modified_gmt":"2020-04-17T18:25:35","slug":"mika-on-logo","status":"publish","type":"post","link":"https:\/\/omagraafikko.fi\/en\/2020\/04\/17\/mika-on-logo\/","title":{"rendered":"Mik\u00e4 on logo?"},"content":{"rendered":"<p>Aivan perustasolla logot ovat symboleja, jotka koostuvat tekstist\u00e4 ja kuvista, jotka auttavat meit\u00e4 tunnistamaan merkkej\u00e4. Hyv\u00e4 logo on t\u00e4rke\u00e4 osa br\u00e4ndi\u00e4si. Se auttaa asiakkaita ymm\u00e4rt\u00e4m\u00e4\u00e4n, mit\u00e4 teet, kuka olet ja mit\u00e4 arvostat. T\u00e4ss\u00e4 on m\u00e4\u00e4ritelm\u00e4, mik\u00e4 logo on ja kuinka siit\u00e4 hy\u00f6ty\u00e4 parhaiten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mit\u00e4 logo tekee<\/h3>\n\n\n\n<p>Logo erottaa sinut kilpailijoista. Logon t\u00e4rkein teht\u00e4v\u00e4 on antaa yrityksellesi ainutlaatuinen merkki, joka erottaa sinut muista yrityksist\u00e4.<br><\/p>\n\n\n\n<p>Toisin sanoen logot voivat luoda vahvoja visuaalisia assosiaatioita yrityksen kanssa. T\u00e4m\u00e4 auttaa asiakkaita pit\u00e4m\u00e4\u00e4n br\u00e4ndisi mieless\u00e4.<\/p>\n\n\n\n<p>Ajattele merkkej\u00e4, kuten Nike tai McDonalds, joiden logot ovat niin yleisi\u00e4, ett\u00e4 ne voidaan tunnistaa heti liitetyn nimen kanssa tai ilman. Ei ole yll\u00e4tt\u00e4v\u00e4\u00e4, ett\u00e4 logot ovat niin keskeinen osa br\u00e4ndi-identiteetti\u00e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mitk\u00e4 ovat logon elementit?<\/h3>\n\n\n\n<p>Typografia<br>Kun kyseess\u00e4 on muoto, logo sis\u00e4lt\u00e4\u00e4 yleens\u00e4 jonkinlaisen typografisen elementin. T\u00e4m\u00e4 voi vaihdella monogrammityylisest\u00e4 yksitt\u00e4isest\u00e4 kirjaimesta lyhenteeseen tai yrityksen koko nimeen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c11-1024x1024.jpg\" alt=\"\" class=\"wp-image-2929\" width=\"512\" height=\"512\" srcset=\"https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c11-1024x1024.jpg 1024w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c11-600x600.jpg 600w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c11-100x100.jpg 100w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c11-300x300.jpg 300w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c11-150x150.jpg 150w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c11-768x768.jpg 768w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c11.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p>Joskus typografiaan liittyy symboleja tai kuvakkeita. Ne voivat olla edustavia tai koostua abstraktista geometrisist\u00e4 elementeist\u00e4.<\/p>\n\n\n\n<p>Tietyiss\u00e4 tapauksissa logot sis\u00e4lt\u00e4v\u00e4t my\u00f6s koriste-elementtej\u00e4, kuten rivity\u00f6t\u00e4 tai visuaalisia v\u00e4limerkkej\u00e4 &#8211; kuten pienet t\u00e4hdet tai katkoviivat -, jotka eiv\u00e4t v\u00e4ltt\u00e4m\u00e4tt\u00e4 luo erityist\u00e4, itsen\u00e4ist\u00e4 kuvaa.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br>Muodon lis\u00e4ksi tulee v\u00e4ri. Logot voivat olla mustavalkoisia, yksiv\u00e4risi\u00e4 tai moniv\u00e4risi\u00e4. Moniv\u00e4risiss\u00e4 logoissa on usein paletteja, jotka ovat joko analogisia, tarkoittaen samanv\u00e4risi\u00e4 v\u00e4rej\u00e4, tai t\u00e4ydent\u00e4vi\u00e4, tarkoittaen et\u00e4isen tai vastakkaisen s\u00e4vyn v\u00e4rej\u00e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c17-1024x1024.jpg\" alt=\"\" class=\"wp-image-2944\" width=\"512\" height=\"512\" srcset=\"https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c17-1024x1024.jpg 1024w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c17-600x600.jpg 600w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c17-100x100.jpg 100w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c17-300x300.jpg 300w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c17-150x150.jpg 150w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c17-768x768.jpg 768w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c17.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Kuinka logo eroaa br\u00e4nd\u00e4yksest\u00e4?<\/h3>\n\n\n\n<p>Yksi yleinen sekaannus, jota n\u00e4emme, tulee ymm\u00e4rt\u00e4m\u00e4\u00e4n ero logojen ja tuotemerkkien v\u00e4lill\u00e4. Se kuulostaa monimutkaiselta, mutta ero on melko yksinkertainen: Br\u00e4ndisi on joukko ihmisten k\u00e4sityksi\u00e4 yrityksest\u00e4si. Toisin sanoen sit\u00e4 voidaan ajatella suuren kuvan vaikutelmana, jonka yrityksesi j\u00e4tt\u00e4\u00e4 asiakkaalle. T\u00e4m\u00e4n vaikutelman voivat j\u00e4tt\u00e4\u00e4 monet asiat, kuten mainoksesi, mainoksesi, asiakaspalvelu ja kyll\u00e4 \u200b\u200bmy\u00f6s logosi.<\/p>\n\n\n\n<p>Se on totta, logosi on osa tuotemerkki\u00e4si. Esimerkiksi, vaikka Applen logo on ikoninen ja heti tunnistettavissa, se ei ole ainoa asia, joka luo heid\u00e4n tyylikk\u00e4\u00e4n, helppok\u00e4ytt\u00f6isen ja asiakasyst\u00e4v\u00e4llisen tuotemerkki-identiteetin. N\u00e4m\u00e4 ominaisuudet ilmaistaan \u200b\u200bsuunnitteluvaihtoehtojen kautta mainostauluissa, mainoksissa, verkkosivujen suunnittelussa ja myym\u00e4l\u00f6iss\u00e4 paikan p\u00e4\u00e4ll\u00e4. Logolla on vain visuaalinen assosiaatio noihin asioihin. Lis\u00e4ksi katsotaanpa, ett\u00e4 Apple ei vain olisi sama ilman s\u00f6p\u00f6\u00e4, osittain sy\u00f6ty\u00e4 Applea.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c20-1024x1024.jpg\" alt=\"\" class=\"wp-image-2951\" width=\"512\" height=\"512\" srcset=\"https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c20-1024x1024.jpg 1024w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c20-600x600.jpg 600w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c20-100x100.jpg 100w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c20-300x300.jpg 300w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c20-150x150.jpg 150w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c20-768x768.jpg 768w, https:\/\/omagraafikko.fi\/wp-content\/uploads\/2020\/03\/portfolio-c20.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Aivan perustasolla logot ovat symboleja, jotka koostuvat tekstist\u00e4 ja kuvista, jotka auttavat meit\u00e4 tunnistamaan merkkej\u00e4. Hyv\u00e4 logo on t\u00e4rke\u00e4 osa br\u00e4ndi\u00e4si. Se auttaa asiakkaita ymm\u00e4rt\u00e4m\u00e4\u00e4n, mit\u00e4 teet, kuka olet ja mit\u00e4 arvostat. T\u00e4ss\u00e4 on m\u00e4\u00e4ritelm\u00e4, mik\u00e4 logo on ja kuinka siit\u00e4 hy\u00f6ty\u00e4 parhaiten. Mit\u00e4 logo tekee Logo erottaa sinut kilpailijoista. Logon t\u00e4rkein teht\u00e4v\u00e4 on antaa [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":3316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[217,214,213,212,216,215,218],"class_list":["post-3314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-hyva-logo-yritykselle","tag-logon-suunnittelu-yritykselle","tag-logot-ovat-symboleja","tag-mika-on-logo","tag-mita-logo-tekee","tag-yrityksen-brandi","tag-yrityksen-logon-suunnittelu"],"_links":{"self":[{"href":"https:\/\/omagraafikko.fi\/en\/wp-json\/wp\/v2\/posts\/3314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omagraafikko.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omagraafikko.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omagraafikko.fi\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/omagraafikko.fi\/en\/wp-json\/wp\/v2\/comments?post=3314"}],"version-history":[{"count":6,"href":"https:\/\/omagraafikko.fi\/en\/wp-json\/wp\/v2\/posts\/3314\/revisions"}],"predecessor-version":[{"id":3324,"href":"https:\/\/omagraafikko.fi\/en\/wp-json\/wp\/v2\/posts\/3314\/revisions\/3324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omagraafikko.fi\/en\/wp-json\/wp\/v2\/media\/3316"}],"wp:attachment":[{"href":"https:\/\/omagraafikko.fi\/en\/wp-json\/wp\/v2\/media?parent=3314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omagraafikko.fi\/en\/wp-json\/wp\/v2\/categories?post=3314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omagraafikko.fi\/en\/wp-json\/wp\/v2\/tags?post=3314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}